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Coming soon!
Enjoy this comic meanwhile.
Sense of play, is an essential part of my process
Branding and Identity design is my fundamental practice and I love side questing with posters, type, zines, and new media motion experiments. While my work is centred around critical thinking, system building and solving complex briefs, my playground is an outlet for my creative visions and for exploring my style. Over the years play has become a foundation for work. It helps me take bold steps in work without being afraid.
SHOW REEL SHOW REEL
SHOW REEL SHOW REEL
Experience
Aug
2021
-Feb
2023
Brand and Communication Design
Lenskart
Visual Identity – Hustlr, Studio, Boost, Lenskart Signature.
Visual Experience – Hooper, Lenskart website, stores, collections.
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Exploring, conceptualizing, and crafting digital-first brand design solutions.
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Creating, prototyping, and delivering seamless design experiences (UI/UX, landing pages, micro-sites, iconography, and illustration).
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Established and ensured the delivery of strategic directions from concept to execution. Collaborated with writers, fashion studios, tech teams, and production.
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Constantly discovering and designing to create new high points in omni-channel experiences.
Aug
2021
-Feb
2023
Jan-April
2021
Content and Communications
Myntra
QC and vetting of Myntra's original show among others.
Creative writing for shows.
Conceptualizing design solutions for videos with specific problem statements.
Oct-Dec
2020
Graphic Communication
Oceedee
I worked on the campaign design for Oceedee’s AW20 collection, ‘Chaukhat,’ where I collaborated closely with the art director on campaign editorials. I also contributed to developing the social media strategy and handled various graphic communication needs.
June
2020
Craft Researcher
Kerala Wood Craft Cluster
I produced a publication and promotional video that documented the heritage of traditional woodcraft, intending to revive its old charm.
Education
London College of Communication-UAL
MA Graphic Branding and Identity
National Institute of fashion technology
B.Des Fashion Communication
MY DESIGN PRACTICE
Meaning-making
Dialogue
Accepted meaning
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