Branding, Visual Identity, Copy
Brief:
Visual Identity for an urban lifestyle magazine
Project
Visual Identity inspired by textures of urban cityscape
In the bustling heart of the metropolis, where the ceaseless rhythm of life intertwines with the whispers of nature and the essence of philosophy, emerges "Concrete Jungle" – an immersive urban lifestyle magazine. The visual identity embraces the darkness and allure of the urban dream, reflecting the very essence of metropolitan life.
From aged concrete structures to hidden green oases, the identity uncovers the intricate connections that bind our concrete surroundings with the tranquillity of nature and contemplative wisdom. Concrete Jungle captures the dark yet dreamy nature of urban living. The identity is an intricate blend of vivid tactile textures and artistic expressions evoking the feelings of both wonder and introspection.