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Visual Identity, Service design
Brief:
Visibility for Indian streetfood vendors
Project
A platform and brand that promotes visibility for Indian street food vendors
India has rich street food culture and traditions. People have been savouring this food for ages and it’s a very crucial part of every Indian’s life. Unfortunately, it has not gained the recognition it deserves.
This project aims to make this culture visible by:
Giving a visually, verbally comprehensible domain to their existing subconscious brand for easy generation of organic traffic.
To create community among the vendors for mutual development. A platform to enable discovery and share the essence of these places and inform the tourists.
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