Interaction design
Campaign
Visual Identity
Client:
UNESCO (IOC) X The Ocean Agency
Team:
Likitha Ailone (Visual design)
Connie Huang (Content)
Disha (Content)
Kay Beak (Visual design)
Brief
The current brand around the Ocean heavily revolves around superficial conversations about conservation. The brief asked to rebrand the Ocean as an important part of everyday lives to transform humanity’s relationship with the Ocean.
Insight
Most everyday essential products contain ocean ingredient sources and we are unaware of this fact. Reminding people of this would help them realise that they interact with the Ocean every day.
Solution
By using detection aesthetics, interactive AR stickers and a platform that provides everyday challenges to show and educate about the abundant existence of the Ocean around us.
Brief
The current brand around the Ocean heavily revolves around superficial conversations about conservation. The brief asked to rebrand the Ocean as an important part of everyday lives to transform humanity’s relationship with the Ocean.
Insight
A majority of every day essential products contain ocean ingredient sources and we are unaware of this fact. Reminding people of this fact would help them realise they are interacting with Ocean everyday.
Solution
By using detection aesthetics, interactive AR stickers and a platform that provides everyday challenges to show and educate about the abundant existence of the Ocean around us.
You already interact with Ocean every day, you just don’t know it
Step: 1
Get your free stickers
Step: 2
Daily challenges to identity products that have Ocean sources
Step: 3
Learn about the Ocean and think about it a little more
Platform
Interactive Stickers
